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Report an internship at an insurance company (2020)

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Product description

The report on the passage of pre-diploma practice in the insurance company

JSC "Alfa Insurance" (2020)

Contents

Введение………………………………………………………………………………...3

I. Characteristics and overall analysis of the Insurance Company "Alfa Insurance"

1. General characteristics of "Alfa Insurance" ........................... .4

2. Branches, agency network .................................................................. .10

3. Characteristics of "Alfa Insurance" Ekaterinburg branch ................................................................................................ ..11

4. The management structure ..................................................................... ..14

II. Organizational management of marketing activities.

1. The situation in the insurance market ...................................................... .17

2. Features of insurance marketing ................................................ 19

III. Financial activities of "Alfa Insurance" ... .... 23

IV. Studies of demand, supply and the competitive environment

1. Research the demand ........................................................................ ..26

2. Research proposals and the competitive environment .............................. 28

V. Strategic marketing planning.

1. The mission of "Alfa Insurance" ............................................. .30

2. SWOT - analysis of the company ............................................................... ..31

Заключение……………………………………………………………………….……..32

References .............................................................................. 34



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