Marketing and market research (test)

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Uploaded: 15.10.2013
Content: 31015164755790.rar 73,79 kB

Product description

1. In carrying out desk research applies:
a. Only the primary information
b. Only secondary information
c. Only internal information
, only external information

2. The main elements of the IIA does not apply
a. The system of intra-reporting
b. Marketing Intelligence
c. Engine Marketing Research
city \u200b\u200bplanning system

3. MIS stands for:
a. Marketing information system
b. Marketing information structure
c. Marketing Innovation System
Marketing of information communication

4. Studies to identify causal relationships are called:
a. Factive
b. Descriptive
c. Descriptive
of exploration

5. Analysis of the protocol refers to the group
a. MIX-methods
b. Qualitative Research
c. Quantitative Research
No, the correct answer

6. Which of the following is not included in the requirements for a working hypothesis:
a. reliability
b. concreteness
c. formalization
of attainability

7. The "rule of thumb" when determining the sample size used in the following case
a. the sample should be 5% of the aggregate
b. the sample must be of the volume to the budget of the research has not exceeded 100,000 rubles.
c. the sample should include only persons under 50 years of age.
It was impossible to interview persons under 14 years.

8. confidence interval characterizes
a. the degree of dispersion of the responses
b. the degree of deviation estimates for the true totality of the estimate obtained for the sample
c. the amount of similarity of answers
, the maximum and minimum values \u200b\u200bof answers

9. Monitoring - this ...
a. appeal to customers with questions;
b. data provided by the manufacturer to the distributor;
c. data obtained by visual inspection (evaluation) of the studied object or process;
The data obtained in the course of the conversation with a group of consumers.

10. If consumers in the survey give false answers, there is a so-called:
a. Custom Error
b. Unintentional mistake respondent
c. Willful misconduct of the respondent
of deliberate errors interviewer

11. Question: "What are the factors you consider when buying milk?" Is
a. Direct
b. Indirect
c. Open
No, the correct answer

12. The question in the questionnaire, to which only two answers "yes" or "no", is called:
a. multivariate
b. maloalternativny
c. dichotomous
was ranked

Additional information

13. Subject appertseptsionny test is that respondents are asked:
a. invent a story about what is happening in the picture, and how events will develop further
b. continue within the meaning of the proposal submitted incomplete
c. available to make a collage of drawings to illustrate the proposed situation
in any form, the answer to any question

14. What is the range shown in the following figure:
a. graphic
b. Map-scheme of perception
c. animation scale
Scale of mnemonic

15. Likert Scale involves the following answers to the question:
a. totally agree; agree; Hard to tell; disagree; strongly disagree;
b. very important, important, neither one nor the other, it does not matter, it does not matter;
c. yes, no, difficult to answer;
All of these options

16. The section of the questionnaire "pasportichka" contains
a. a greeting and an indication of anonymity profiles
b. Key questions on the subject of research
c. data interviewer
of data on sex, age, marital status respondents

17. The representativeness of the sample depends on:
a. the sample size;
b. the method of sampling;
c. the size of the population;
, the duration of the study

18. The main questions in the questionnaire are placed
a. early
b. at the end
c. in the middle
the city does not matter

19. The matrix is \u200b\u200ba tool contingency:
a. analysis of the differences
b. descriptive analysis
c. predictive analysis
The analysis links

20. During the correlation analysis indicates a strong connection, if the correlation coefficient has a value of:
a. ± 0, 81 to ± 1,00
b. From ± 0,61 to ± 1,00
c. From ± 0,00 to ± 0,4
From 0,00do of ± ± 0,19

21. What is the number of respondents include standard focus group
a. 4-7
b. 8-12
c. 15-20
of at least 50

22. What method of research would you recommend to use for a sufficiently sensitive topic:
a. focus groups
b. a massive survey
c. depth interview
The analysis protocol

23. Figures 6, 3 and 5, the method "635" denote
a. the group consists of 6 people, each for 5 minutes should put forward proposals 3
b. the group consists of 6 people, 5 examines the issues, participants must nominate three proposals on each issue
c. the group consists of 6 people, the discussion takes place in three stages, each stage are discussed 5 issues
6 was discussed in the discussion takes place in 3 stages, the group consists of 5 people

24. The method of attack is a variation of the critical
a. business game
b. nominal group technique
c. brainstorming
, the Delphi method

25. The document "Proposal for the study" used overseas market research agency in Russia called
a. Brief
b. conceptualizing
c. Commercial offer
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