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7 secrets of writing ads for Yandex

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7 secrets of writing ads for Yandex

Introduction

From this section you will learn the basic techniques for beginners learning Yandex, and then what specifications the greatest influence on the performance of your ads.


Secret 1. Let your ads tell the truth

- From this section you will learn:

- How to write ads for your target audience, not for the hordes of freeloaders, scour the Runet (and consuming, by the way, you have the money);

- Master formula consisting of three elements, without which all your actions will Yandeks.Direkte unprofitable and pointless;

- Why, even the coolest ads to popular products and goods (other partners who sell bundles!) Might be for you a waste of time and money.


Secret 2. correctly select keyphrases

- From this section you will learn:

- What tools and how to use for the selection of key phrases;

- What are the methods of selection of 6 maximum total amount of key phrases for your product or service, you can apply;

- How to identify your target audience, and building on this, search for key phrases;

- How to cut non-target audience with the help of the so-called "Negative Keywords."


Secret 3. Attract the attention of visitors: headings and subheadings

- From this section you will learn:

- What are the 7 rules you can use in the preparation of your effective ads;

- How and why to use key phrases in the text of the ad;

- What are the four groups of words literally catch the eye of potential buyers to your ads, and cause him an irresistible urge to immediately click on him;

- What a classic kopiraytersky reception is most often used in the preparation of advertisements;

- What are the special characters and numbers can increase the efficiency of your ads.


Secret 4. Consider the frequency of requests

- From this section you will learn:

- What are 3 groups of people divided queries in the search engine Yandex;

- How to use each of these groups in the best way;

- Why, having spent a little more time on the selection of all the necessary inquiries to you, you will significantly increase the efficiency of your advertising campaigns;

- What right do you have to use your ads to the most closely match each group requests.


Secret 5. Take on arming all low-frequency key phrases

- From this section you will learn how to reduce the cost of the entrance to the guaranteed displays, intelligently using the low-frequency key phrases.


Secret 6. Use the typos and illiterate people

- From this section you will learn:

- What classic typo people make when using by Yandex and why sometimes it to you quite at hand;

- How illiterate people can bring you a lot of potential buyers with the right approach.


Secret 7. Put adequate price click

- From this section you will learn:

- What is the formula you need to use when calculating the minimum, average and maximum cost per click that you can not afford the risk of losing large amounts of money;

- How do you know the conversion of text marketing a product or service that you are promoting (for use in the formula);

- What price do you have to click to set for the young, not yet fledged, announcements;

- How to correctly manipulate the price of a click to get your ad in guaranteed displays with high barriers to entry.


A separate section of the 3 ex BONUSES


Additional information

Authorship: Dmitry Pecherkin

The format of the book: The electronic version

Resale Right: Available

Materials and sources for: There

Archive Size: 21.8 MB

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